Myer’s unwavering Customer First commitment, and our working partnership to be global leaders in loyalty, has now received deserved international recognition
From thousands of entries, and with submissions from a cross-section of top international retailers (including Starbucks, T-Mobile, Vodafone and Adidas), Myer was a stand-out at the recent 2023 International Loyalty Awards, claiming pinnacle awards in the following categories:
- Best Use of Customer Analytics/Data
- Best Use of Communications in Loyalty
- International Loyalty Program of the Year – Global Regional Winner – AusNZ
Notably, Myer received acclaim by the judges for their use of machine learning models and personalised CRM eco-system in elevating their Myer one loyalty program to spearhead member growth, increase value-return and improve retention across their 7m+ customer base.
"Seeing Myer recognised amongst so many other great brands and initiatives is testament to the great work the Myer team and its partners have done to date,"
You can read more on Myer’s Award winning approach at ragtrader.com.au
If you’d like to learn more about this groundbreaking work and our retail specialism reach out today.
