#5 First-Party Data: Crown Jewel of the New Data Landscape
Discover why first-party data remains the crown jewel in today’s ever-evolving digital landscape. As Google rethinks its approach to third-party cookies, first-party loyalty data continues to offer unparalleled insights, empowering brands to make informed, customer-centric decisions. Dive into our latest article to explore how leveraging this data can keep your strategies ahead of the curve.
Supporting Excellence: Gravitas and Sail+ Racing Team Up for the US Grand Slam Series
At Gravitas, we believe in the power of precision, teamwork, and strategic planning — principles that drive both our business and the competitive sailing world. So we are thrilled to announce our support for Sail+ Racing as they embark on their journey in the prestigious US Grand Slam Series.
Celebrating the moment
What an achievement! Huge congrats to the MYER team for taking out year on year wins at the International Loyalty Awards in Dubai for outstanding Loyalty, Customer Value Management and Data Analytics. It’s always great to see Australian innovation recognised on such a prestigious stage. So proud to be partners with such a forward-thinking team!
The Ads That Made Us – “Everybody needs softness”
Delighted to see our very own Julie Fitzpatrick featured in Mediaweek’s ‘Ads That Made Us’. Her nostalgic look back reminds us why connecting with customers on an emotional level is so powerful in marketing.
#4 Next-Gen Loyalty – Australia’s Next Moves
As Australian businesses navigate a rapidly changing consumer landscape, traditional models of customer loyalty are undergoing a seismic shift. The evolution from transaction-based incentives to emotional loyalty is merely the beginning.
“How loyalty saved Myer from the retail graveyard” – AFR
Gravitas is proud to be part of Myer’s ‘secret sauce’ for success, transforming loyalty through Customer Value Management and differentiated customer experiences.