Explore our work

Our insights and solutions inform the customer-first strategy and creative design offering a value-led approach that works across all sectors and business types.

It’s not just our best work, it’s some of our most complex and diverse work.

We wanted to give you a sense of how – in combination – our expert teams and proprietary Accelerator™ tools are effectively changing the game when it comes to data-driven marketing. It’s only a sampler, but we hope it’s enough for you to want to know more about Gravitas, the experts in Loyalty and Customer Value Management.

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Retail

Helping a leading Australian retailer realise their Customer-First plan

Gravitas embedded specialists and tools to launch and scale a CVM-based loyalty strategy designed to use personalised offers and messaging to change customer behaviour and grow sales.
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Retail

Recognising brand loyal members in a more personal way

Gravitas customised their proven CVM strategies and proprietary Accelerator™ tools to achieve (within 12mths) personalisation at scale and optimisation for this major pet products and services chain.
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Not for Profit

Driving a supporter-first culture to expand donor contribution

Gravitas developed a strategy for this charity to better recognise the various ways that people extended their support. We also helped align their business to drive more enduring donor contribution. 
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Telco

Defining a truer customer value measurement to inform engagement

Gravitas Customer Value Indexing (CVI) modelling helped Australia’s largest telco focus their reward and recognition investment to achieve the best mutual value return.
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Insurance

Triggering the ‘next best’ customer communication 

Gravitas ‘Next Best Action’ predictive modelling helped this leading Australian insurance group to improve targeting and cross-sell, and achieve a higher conversion rate. 
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Arts & Fan Engagement

Spotlighting where best to invest for best performance

Gravitas more accurately determined the current and future value of the varying dance company patrons (from single ticket buyers to annual benefactors) to achieve cost-efficient marketing investment.
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What our clients say

Retail
“The beauty of Customer Value Management (CVM) is in the simplicity where you are able to understand how you can monetise and optimise your customer base like never before. Gravitas make CVM come to life with their leading data-driven insights and delivery models that provide a strategic edge, turning customer information into profit. I can commend the Gravitas team for their strategic contributions which has helped guide our customer base management decisions with precision. They are a trusted adviser who make a contribution from strategy through to execution.” 
Nick Adams,
Chief Marketing Officer Greencross (Petbarn) Wellness Group
Financial Services
“Their CVM expertise is exemplary.   Myself, and the team, have never felt more supported, and Gravitas not only make a difference through the application of their incomparable CVM experience, but they grow and develop the skills of internal teams as they go….” 
Brett Smith,
Head of Acquisition & Customer Onboarding Credit Cards, ANZ Bank

If you want an improved value-return in customer engagement and loyalty...

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Learn about our solutions for your industry

Our unique value-led approach has repeatedly proven its bottom-line effectiveness in delivering quantifiable results, regardless of industry or business type.

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We specialise in Customer Value Management through data and experience

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