At the 2026 International Loyalty Awards in Atlanta, MYER one received two major wins – BEST RETAIL LOYALTY PROGRAM WORLDWIDE and BEST USE OF CUSTOMER ANALYTICS / DATA, with the latter now recognised for the fourth consecutive year.
Global loyalty recognition is impressive. Sustained global loyalty recognition is rare.
For a program that continues to be recognised on the global stage, the more interesting question is not how it won, but why it keeps winning.
The answer is not a single campaign, mechanic or moment. It is the ongoing commitment to continually evolve the program, customer strategy and capability to deliver more relevant, meaningful and commercially effective experiences for customers over time.
That includes sustained investment in customer analytics, AI-enabled personalisation, experimentation, omnichannel engagement and the operational capability required to deliver these experiences at scale.
Importantly, recognition like this is earned long before awards night. It reflects the work of many teams across strategy, analytics, technology, customer experience, loyalty and operations continuing to push the program forward year after year.
This global recognition follows MYER one’s success at the 2026 Asia Pacific Loyalty Awards, further reinforcing the program’s consistency across both regional and international stages. For MYER one, these wins reflect sustained progress, not a single moment of success.
For the Gravitas Co team, it remains a privilege to partner alongside MYER one on that journey – supporting the continued evolution of customer strategy, data capability and AI-enabled persomalisation.
Congratulations to the entire MYER one team on another exceptional global achievement. Proud to support a program that continues to set the benchmark for loyalty globally.
If you’d like to learn more about our Customer Value Management approach please reach out today.
