In an impressive display of technological innovation and collaborative synergy, Myer, alongside Gravitas has cliched the Asia Pacific Loyalty Award for Best Use of AI Technology.

This podcast with guest Aussie Merciadez ventures deep into the heart of loyalty programs. Aussie shares her expertise in crafting loyalty programs that not only prioritise customer intelligence but also foster meaningful engagement. Reflecting on her journey, she also highlights the significant impact industry mentors like our CEO Julie Fitzpatrick, have had not just on her career, but whose data-driven loyalty strategies have helped shaped the industry – earning Julie and Gravitas significant industry accolades, including global awards with client Myer.

Our partner Myer shines as finalists in four categories of the International Loyalty Awards, showcasing excellence in Customer Value Management.