MYER one has been recognised yet again at this year’s Asia Pacific Loyalty Awards, taking out BEST OVERALL LOYALTY PROGRAM – RETAIL as well as BEST USE OF AI IN LOYATLY for the third consecutive year.
Together, these honours reflect the strength and maturity of a program that continues to evolve with purpose. To be recognised both for overall program excellence and for sustained leadership in AI is no small achievement. It signals a loyalty program that is not only innovating, but doing so in a way that is commercially meaningful, operationally embedded and highly valuable to members.
In a market where many loyalty programs are investing in personalisation, data and technology, this kind of recognition stands out. It points to something more difficult to achieve – consistency over time. Not a one-off result, but a program built and refined through clear vision, disciplined execution and a sustained focus on customer value.
The third consecutive win for Best Use of AI in Loyalty is particularly significant. It reflects an approach to AI that goes beyond experimentation or novelty. At its best, AI strengthens a loyalty program by making experiences more relevant, timely and useful – helping brands better understand where value sits and how to create more of it. Consistent recognition in this area suggests MYER one is doing exactly that.
Being awarded Best Overall Loyalty Program – Retail adds an even broader layer of recognition. It acknowledges the overall quality of the program – not just the technology behind it, but the strength of the customer proposition, the program design, and the ability to keep delivering in a highly competitive retail environment.
Julie Fitzpatrick, CEO of Gravitas, said the recognition reflects the calibre of the MYER one program and the team behind it.
“Achievements like this are built over time – through clarity of vision, strong collaboration and a consistent focus on delivering meaningful customer value. It is a privilege to support a team with such strong capability, commitment and ambition.”
These latest awards reinforce MYER one’s position as one of the region’s leading loyalty programs and highlight what becomes possible when long-term customer value remains firmly at the centre of the work.
The Asia Pacific Loyalty Awards, organised by the Australian Loyalty Association, celebrate excellence, innovation and best practice in thriving loyalty industry in the region. The 2026 award ceremony was held in Melbourne mid March.
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