Gravitas combine their data science and industry expertise to deliver richer customer insights
Whether the objective is to achieve sell-out shows, packed stadiums or steadfast supporter commitment, Gravitas develop and help implement data-driven strategies that realises whole-of-customer value across ticket sales, season subscriptions, engagement programs, merchandising and donations. The common denominator in our work is to capture the richness of insights in owned-data, and to dimensionalise its power through machine learning predictive modelling to better fulfil customer and fan engagement and experience expectations.
Turning enthusiasts into loyal fans
- Do single ticket purchasers have the potential to become long-term subscribers or members?
- Who are our loyalists and how can we attract more of the same?
- Where should we focus our marketing investment for best return?
Gravitas works in partnership to help clients truly understand and realise full customer growth potential.
Right message, right time, right channel
The Gravitas g-suite Value Indexes and machine learning predictive models put you on the front foot by informing more effective always-on customer engagement and tailored sales, service and loyalty treatments.