We embed tools and expertise to find incremental value in human behaviour
Gravitas pre-built Accelerator™ models and applications repeatedly set us apart, but ultimately our most notable competitive distinction is in the expertise we bring to deliver an unequalled end-to-end solution in value-based customer marketing.
How it all started
A wealth of intelligence.
Proprietary pre-built models and tools. Proven performance.
Expansion. Growth. Gratifying results.
Global industry recognition. AI is in sight.
We specialise in all aspects of Customer Value Management and Loyalty to drive brand growth
Working in partnership with clients to define actionable, value-based, customer engagement and loyalty plans designed to meet achievable targets
Leading and orchestrating the program management, data strategy and CX teams to outperform client plans and budgets
Translating complex analytical data concepts into clear, actionable models, segmentation and single customer views
Data story tellers, interpreting data into actionable insights to support improved business decisions and the realisation of opportunities
Specialists in building customer journeys and roadmaps to serve as cross-company guides in the orchestration and delivery of differentiated customer experiences
Develop and implement operational plans, customer journeys and playbooks to enable seamless pre-during-post campaign execution
Develop and optimise financial forecasts and variable scenarios to support business cases and always-on campaign forecasts
Data-driven Media Commercialisation
Design, testing and implementation of data sharing programs to drive incremental value for brand partners and increase owned-media value through data monetisation
Our key industry partner relationships
Gravitas maintains finger-on-the-pulse momentum in application development through partnerships with major sales and marketing platform groups and involvement with associations who (like us) are intent on being at the cutting-edge of industry innovation.
Explore our work
Here’s a taste of how our expert teams and proprietary Accelerator™ tools are changing the game in Customer Value Management.
Meet the Gravitas specialist team
We’re all highly experienced professionals who come from backgrounds not dissimilar to our clients. So, we get it, and work in-situ to deliver it.