Why Gravitas

We can halve the time it typically takes to achieve richer data insights to drive personalisation at scale, incremental customer growth, loyalty and a better value return by embedding the combination of our pre-built Accelerator™ applications and expert skills.
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We embed tools and expertise to find incremental value in human behaviour

Gravitas pre-built Accelerator™ models and applications repeatedly set us apart, but ultimately our most notable competitive distinction is in the expertise we bring to deliver an unequalled end-to-end solution in value-based customer marketing.


Determining the value and potential of your customers now and in the future


Developing customer strategies to accelerate incremental growth


Delivering differentiated and personalised customer experiences


Partnering with you to drive continuous and relevant customer engagement

How it all started


Brilliant minds.
A wealth of intelligence.

A shared vision by 3 industry heavyweights. A multi-million-dollar R&D investment (on-going) to develop a unique suite of models and applications designed to accelerate data-driven Customer Value Management. A game-changer commitment by Gravitas to truly partner with clients to transform the way they use their data.

Proprietary pre-built models and tools. Proven performance.

Small to large client accounts were the initial test beds for fine-tuning of the Gravitas suite of proprietary Accelerator models and applications. With senior expertise and proprietary assets now successfully proving out our unique Customer Value Management approach, Gravitas gained new market momentum.

Expansion. Growth. Gratifying results.

Gravitas established offices in both Sydney and Melbourne, but (in all honesty) our teams don’t spend a lot of time there.  Instead, they work within client companies to deliver on our promise to accelerate strategies, implementation, and optimisation of Customer Value Management plans.

Global industry recognition. AI is in sight.

While continuing to set new benchmarks in predictive data modelling, we did not predict (but are mighty proud!) our evolving data-insight work for MYER one loyalty would be recognised on the world-stage, with Myer claiming three prestigious 2023 International Loyalty Awards.

We specialise in all aspects of Customer Value Management and Loyalty to drive brand growth

Customer Strategy

Working in partnership with clients to define actionable, value-based, customer engagement and loyalty plans designed to meet achievable targets

Client Service

Leading and orchestrating the program management, data strategy and CX teams to outperform client plans and budgets

Data Scientists

Translating complex analytical data concepts into clear, actionable models, segmentation and single customer views

Insight Planners

Data story tellers, interpreting data into actionable insights to support improved business decisions and the realisation of opportunities 

CX Designers

Specialists in building customer journeys and roadmaps to serve as cross-company guides in the orchestration and delivery of differentiated customer experiences

Campaign Specialists

Develop and implement operational plans, customer journeys and playbooks to enable seamless pre-during-post campaign execution

Commercial Analysts

Develop and optimise financial forecasts and variable scenarios to support business cases and always-on campaign forecasts

Data-driven Media Commercialisation

Design, testing and implementation of data sharing programs to drive incremental value for brand partners and increase owned-media value through data monetisation

Our key industry partner relationships

Gravitas maintains finger-on-the-pulse momentum in application development through partnerships with major sales and marketing platform groups and involvement with associations who (like us) are intent on being at the cutting-edge of industry innovation.

Explore our work

Here’s a taste of how our expert teams and proprietary Accelerator™ tools are changing the game in Customer Value Management.

Meet the Gravitas specialist team 

We’re all highly experienced professionals who come from backgrounds not dissimilar to our clients. So, we get it, and work in-situ to deliver it.