We find and grow customer value
The Gravitas Group partners with leading brands to unlock incremental value across loyalty, customer value management, and retail media – driving personalisation at scale for a faster, more profitable return.
Our newest arm, Gravitas Talent can help you build the in-house teams to sustain it.
At Gravitas, we specialise in Customer Value Management at scale
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m+
Customers under management
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b+
Transactions analysed
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m+
Personalised customer interactions
We embed tools and expertise to drive loyalty and incremental value faster
We’ve built trust with leading Australian brands
Trust is built by ‘the doing, not the saying’. Clients trust Gravitas because we are present, and work arm-in-arm, with their teams daily. We share responsibility, accountability, and celebrate successes – both big and small.
Our solutions
We have pioneered unique proprietary Accelerator models and tools to transform the way you use your customer data.
Explore our work
What our clients say
Retail
“The beauty of Customer Value Management (CVM) is in the simplicity where you are able to understand how you can monetise and optimise your customer base like never before. Gravitas make CVM come to life with their leading data-driven insights and delivery models that provide a strategic edge, turning customer information into profit. I can commend the Gravitas team for their strategic contributions which has helped guide our customer base management decisions with precision. They are a trusted adviser who make a contribution from strategy through to execution.”
Financial Services
“Their CVM expertise is exemplary. Myself, and the team, have never felt more supported, and Gravitas not only make a difference through the application of their incomparable CVM experience, but they grow and develop the skills of internal teams as they go….”
