Dubai, May 2025
MyerOne Named Best in the World at the 2025 International Loyalty Awards
MyerOne was named International Loyalty Program of the Year – Global, outperforming some of the world’s most advanced and established loyalty programs from brands including Emirates, Etihad, Woolworths, and Tesco. Award wins included:
- International Loyalty Program of the Year – Global
- Best Loyalty Program Transformation – Worldwide
- International Loyalty Program of the Year – APAC
- International Best Use of Data, Analytics, AI & Personalisation – awarded for the third consecutive year
The international judging panel described the program as “truly world class,” with unanimous praise for the strategy, execution, and innovation behind Myer’s loyalty-led transformation.
What the Judges said:
“This is a highly effective and valuable loyalty program that excels in personalization, innovation, and operational execution. Its ability to drive significant business outcomes while fostering deep customer relationships makes it a standout example of loyalty program excellence. With continued focus on enhancing active member engagement and exploring new growth opportunities, MYER one is well-positioned to maintain its leadership in the loyalty space.”
The program’s success reflects years of disciplined evolution and an unwavering focus on customer value. MyerOne’s transformation is powered by the strategic use of AI and analytics to enable timely, personalised engagement across a member base of more than 10 million Australians.
Julie Fitzpatrick, CEO of Gravitas Co, said:
“These awards reflect more than just outstanding performance. They reflect a long-term commitment to building omni channel loyalty, personalisation and customer value at scale. A true partnership built on shared ambition, clarity of purpose, and disciplined execution. We’re incredibly proud to have partnered with Myer and their wider agency teams to help bring this transformation to life.”
The 2025 results mark the third consecutive year of international recognition for Myer and Gravitas at the International Loyalty Awards, reinforcing the program’s sustained impact and industry leadership.
Winning on the global stage – International Loyalty Awards 2025, Dubai
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