‘Let’s Talk Loyalty’ podcast episode features a powerful dialogue on the strategic underpinnings of loyalty marketing.
This podcast hosted by Carly Neubauer with her special guest Aussie Merciadez, Strategic Partnerships & Loyalty Manager at ANZ Bank, ventures deep into the heart of loyalty programs.
With a wealth of experience spanning various loyalty, incentives, and promotional companies both domestically and internationally, Aussie brings a unique perspective to the table.
Having spearheaded major brand promotions within the FMCG sector, Aussie transitioned seamlessly into the realm of loyalty, where her reputation for introducing fresh innovations precedes her. Renowned for her data-driven approach, Aussie shares her expertise in crafting loyalty programs that not only prioritise customer intelligence but also foster meaningful engagement.
As Aussie reflects on her journey she highlights the significant impact industry mentors like Julie Fitzpatrick have had not just on her career, but whose data-driven loyalty strategies have helped shaped the industry – earning Julie and her company Gravitas significant industry accolades, including global awards with client Myer.
Tune into this insightful episode for a deep dive into loyalty marketing’s latest trends and strategies—essential listening for those looking to elevate their approach and get inspired by Aussie’s always refreshing and powerful perspective!
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