In an impressive display of technological innovation and collaborative synergy, Myer, alongside Gravitas, has won the Asia Pacific Loyalty Award for Best Use of AI Technology
This recognition, against formidable opponents like Ascot Star Rewards, Fair Price Group, and Total Tools, highlights the trailblazing integration of AI within the Myer One loyalty program, revolutionising retail personalisation and customer engagement
“We are thrilled to stand with the exceptional team at Myer and our esteemed partners, Salesforce, MasterCard, and Google, in securing this Award. It’s a privilege to see our collective effort in pushing the boundaries of innovation and Customer Value” said Julie Fitzpatrick, CEO of Gravitas.
Central to this success and key to the award recognition, is Myer’s advanced customer value management strategy, powered by Gravitas’ sophisticated AI and machine learning offering. This strategy has transformed personalisation for more than 10 million Myer One members, driving and engagement.
The program’s always-on predictive campaign streams have revolutionised the way Myer unlocks value from the Myer One program, delivering constant, relevant, and perfectly timed omnichannel member campaigns.
Myer’s reputation for excellence now spans the globe, evidenced by an impressive array of international award nominations. Building on its success, Myer has been nominated for the second consecutive year in four categories at the prestigious International Loyalty Awards for best use of customer data / analytics, best loyalty industry innovation, best loyalty program marketing campaign, and best long term loyalty program, with winners to be announced on 24 April 2024.
This recognition follows Myer’s recent win at the Power Retail All Star Bash 2024 taking our the Top Email Marketing Award.
Fitzpatrick said: “Working with Myer to elevate its customer engagement strategies, particularly in the recent challenging economic conditions, showcases the vital role of deepening customer loyalty and enhancing value management. Together, we are driving towards a future of more individualised and memorable customer interactions.”
The Asia Pacific Loyalty Awards, organised by the Australian Loyalty Association, celebrate excellence, innovation and best practice in thriving loyalty industry in the region. The award ceremony was held in Melbourne last week.
If you’d like to learn more about our Customer Value Management approach please reach out today.
