We empower retailers to build and monetise their retail media utilising their existing ad-tech stacks.
Providing a streamlined pathway to retail media success, Gravitas can quickly drive incremental value for your business across your multi-channel marketing ecosystem and unlock smarter media and marketing investments for your brand partners.
Our approach drives profitable behaviour changes and growth via powerful customer-led insights, strategic planning, and closed-loop reporting for continuous optimisation.
We power your retail media ecosystem to unlock brand-level customer intelligence and revenue like never before.
Unlocking insights for brand partners to accelerate customer growth strategies
Customer Intelligence to power brand level planning and innovation including:
- Customer and insight led growth consulting and media planning
- Data integration, AI and analytics to unlock powerful retail media insights and performance opportunities
- Customer research and product development
Leveraging first-party data & proven playbooks
Brand partners can achieve optimal marketing and media targeting based on actual behaviour utilsing first-party data informing:
- Audience creation
- Customised customer engagement playbooks
- Multi-step customer journeys
- Offer management and optimisation
Enhancing data, attribution and optimisation
Demonstrate advertising impact on actual sales and business outcomes, enabling brand partners to continuously drive ROI and optimise future campaigns with:
- Campaign level reporting
- Journey based insights and reporting
- Customer strategy tracking
- Media, brand and sales effectiveness tracking
We grow your business together
A strategic team that embeds within your business to turn data into clear, actionable growth plans – combining insights with always-on A/B testing and a continuous test-and-learn approach.
Accelerate your Retail Media with Gravitas
Customer Profiling
Know who your most valuable customers are and where there is headroom for growth.
Brand specific CVM segmentation
Customer and revenue generated by segment, share of wallet, visits, spend and other key behaviours.
Value Finder
Understand the year-on-year changes in sales based on changing customer behaviour.
Product, Basket, Category and SOW deep dives
Understand your sub-category and product share of wallet by segment. Understand how products are purchased together and which products drive visits vs are basket fillers.
Customer store and geographical insights
Calculate a benchmark share of wallet for each store to size over and under performance opportunity.
