Delighted to see our very own Julie Fitzpatrick featured in Mediaweek’s ‘Ads That Made Us’. Her nostalgic look back reminds us why connecting with customers on an emotional level is so powerful in marketing. See why they still pull at her heartstrings (and yes, cause a tear or two)…
Whether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has an ad that has really stuck with them.
Mediaweek has been asking the industry to take a trip down memory lane, to find out all about the ads that made us.
Julie Fitzpatrick – CEO and Founder, Gravitas
Kleenex – ‘Everyone Needs Softness’
“Watching the ‘Everyone Needs Softness’ ads by Kleenex, I was always moved to tears – exactly the response they aimed for. Each ad wasn’t just selling tissues, it was reminding us of the universal moments when we all crave comfort and connection.
What stuck me was not just the emotional pull, but how these moments of vulnerability linked directly back to the product in hand. It was a clever play, where the very act of needing a Kleenex became a testament to the campaign’s message. These ads touched my heart, making me reach for a tissue, beautifully illustrating their point without saying much at all.”
If you’d like to tap into your customers emotions talk to us today.
