So what’s the difference between CVM and CRM? Quite simply, CVM is distinguished by its focus on finding and growing customer value. As Gravitas CEO, Julie Fitzpatrick, shares in the accompanying industry webinar: CVM informs the business as to where the value lies within their customer base to drive more cost-effective customer engagement, loyalty and service (and a better return) at every touchpoint.
As you will hear from Julie ‘a Gravitas CVM strategy isn’t a tactic, it’s the brain that drives the strategy and initiatives across the entire business’.
