Insurance – making more timely customer contact

Right offer at the right time can make a big difference to the bottom-line

Gravitas leveraged existing targeting technology, (including Adobe) to embed the decisioning logic and support the delivery in real-time of next best customer treatments.

Gravitas Customer Value Management (CVM) segmentation enabled more personalisation, for more engagement.

Fine-tuning prospect targeting to accelerate cross-sell effectiveness

Through the application of more intelligent customer value and behavioural definitions, Gravitas was able to help create a healthy and continuous lead pipeline and enable the triggering of more timely responses and offers

to this insurer’s prospect and customer base.

Gravitas Next Best Action (NBA)

A new Campaign Targeting Decision Engine facilitating cross-sell campaigns to the existing customer base and fresh prospect leads.

We achieve proven results


Event-driven NBA communications achieved 5x uplift in product take-up amongst the top 10% of customers.


Gravitas NBA was twice as predictive as previous models.

Key success factors

Next Best Action (NBA) propensity models were developed across home and motor products.

NBA models improved targeting and cross-sell effectiveness to achieve higher conversion rate.

NBA communications were delivered real-time to reach customers in the right moments of continued purchase consideration.