Drawing on human behaviour to create an unrivalled understanding of fans to unlock incremental value.
Belong to something bigger and better
Through the consolidation and aggregation of league, partner, club and sponsor data, Gravitas created a powerful 360° fan ID to unlock fan value for all players, to win at scale.
We used data to drive engagement
By forging a centralised customer/fan data hub, it enabled co-creation of data-driven CRM and digital fan engagement programs resulting in:
- Shared cost and revenue outcomes
- The joint development of ‘next generation’ fan experiences
- The reveal of ‘high opportunity’ prospect pools for sponsors to sell to via on-and-offline channels (products and merchandise)
Fan Engagement Framework
A transformational big data, CRM and media platform that profiles fans and personalises their experience.
We achieve proven results
+40%
Higher ticket sales from personalised campaigns versus control
10%
1 point higher fan engagement = 10% higher revenue
Key success factors
Code, club, partner and sponsor data sharing enabled the creation of an insightful 360 fan view to help achieve growth in customer relationships.
Omni-channel contact strategies and Next Best Action engagement was driven by a 360 fan ID.
360 Fan Engagement Index enabled a direct correlation of engagement levels to revenue, supporting new use cases and investment priortisation
