Drawing on human behaviour to create an unrivalled understanding of fans to unlock incremental value.
<span data-metadata=""><span data-buffer="">Belong to something bigger and better
Through the consolidation and aggregation of league, partner, club and sponsor data, Gravitas created a powerful 360° fan ID to unlock fan value for all players, to win at scale.
We used data to drive engagement
By forging a centralised customer/fan data hub, it enabled co-creation of data-driven CRM and digital fan engagement programs resulting in:
- Shared cost and revenue outcomes
- The joint development of ‘next generation’ fan experiences
- The reveal of ‘high opportunity’ prospect pools for sponsors to sell to via on-and-offline channels (products and merchandise)
<span data-buffer="">Fan Engagement Framework<span data-metadata="">
A transformational big data, CRM and media platform that profiles fans and personalises their experience.
We achieve proven results
+40%
Higher ticket sales from personalised campaigns versus control
10%
1 point higher fan engagement = 10% higher revenue
Key success factors
Code, club, partner and sponsor data sharing enabled the creation of an insightful 360 fan view to help achieve growth in customer relationships.
Omni-channel contact strategies and Next Best Action engagement was driven by a 360 fan ID.
360 Fan Engagement Index enabled a direct correlation of engagement levels to revenue, supporting new use cases and investment priortisation